6
white-label apps live in production
Case study · Aged care · 5+ year partnership
Six live apps — white-label home healthcare, end-to-end.
A digital health company in Australia came to us with a vision: white-label software that lets aged-care providers stand up branded apps for patients, carers, and family networks. We rebuilt the platform from scratch, then stayed for 5+ years. Six apps have launched on this foundation.
Case · Startups
shippedAustralia · Aged Care · 2017–present
5+ yrs
ongoing partnership since 2017
14
specialists across the engagement
iOS + Android
+ web admin dashboard
Stack·
React.js · React Native · Sass
6
white-label apps live in production
5+ yrs
ongoing partnership since 2017
14
specialists across the engagement
iOS + Android
+ web admin dashboard
The challenge
Three problems — all at once.
The previous codebase and design were outdated — the platform needed a full rebuild before it could support white-labeling at scale.
Original UX lacked thoughtful user flow. Navigation was ambiguous. No specification existed for developers to work against — the engagement had to start with discovery, not delivery.
Five distinct user roles (Captain, Admin, Helper, Inner-Circle Helper, Network) each needed differentiated access and workflow — a non-trivial permissions model on top of a chat, calendar, task, and risk-assessment system.
The platform had to scale on demand for multiple white-label tenants while preserving smooth UX for each branded deployment.
What we did
Seven specific things.
- 01Discovery: reviewed existing UX, developed detailed user flow, defined MVP scope, composed full specification — the missing artifact the previous engagement never produced
- 02Tested 10 UI versions with UX validation before committing to the final direction — design iterated against user behavior, not assumptions
- 03Built mobile apps in React Native (iOS + Android) plus a web dashboard for organization-level administration
- 04Implemented role-based access for five user types — Captain (network owner), Admin, Helper, Inner-Circle Helper, and the broader Helper Network of family and friends
- 05Shipped risk-assessment (PROM) flows with targeted education and intervention triggers based on patient responses
- 06Built chat with attachments, calendar with task management, and integrations to make care-coordination work in one place (Twilio, SendGrid, Socket.io)
- 07Published to App Store and Google Play; transitioned to long-term support model with continuing updates based on user feedback
Tech stack
React.jsReact NativeSassNode.jsPostgreSQLFirebaseSocket.ioTwilioSendGridJWTRedux
“We have worked with Onix for over 5 years. They have been instrumental in developing a digital infrastructure that is helping to build a new model of healthcare. The team is very responsive to our needs as an early-stage company and we would not have been able to achieve our early success without them.”
Co-Founder & Executive Director · Australian Digital Health Company
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